Do you need help with impactful, engaging written material?
I’m Caroline, and l write content for print and electronic media, newsletters and brochures.
I approach each task consistently, taking into account the client, the message, the audience, the medium and frequency. And I’ll incorporate a subtle rhythm and flow to entice and engage the reader.
I can help with employee newsletters, press releases, marketing material for potential customers, reports, guidance documents, web pages, or even property details, extended food menus or product descriptions.
Scroll down for information on my approach and how we’ll work together, and my thoughts on AI.
Whatever you need, it needs to be written well, and I can do it!
My Approach
Questions!
I will ask a lot of questions. I’ll start by asking what you want to achieve and how well you know your audience.
Once that groundwork is done, we’ll get onto the content.
You may know what you want to say. But is it the information the audience wants or needs? I can highlight any disparities, and provide suggestions so the end result has impact and engages the reader.
Collaboration
Working together is essential. Words are more than just information. They represent you or your business.
So I’ll ask about your ethos. We’ll also discuss tone (does it need to exude zing or project gravitas?), style and voice.
The end result will convey more than just the right information. It’ll represent you too.
Your info, my expertise
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Over 30 years' experience
Clients include FTSE 100 companies, charities, retail, professional services and hospitality
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No task too big or too small
Mistakes dent reputation. Whether you want short social posts or longer articles, I’m here to help.
We need to talk about AI
Let’s get this straight - AI is great!
AI has revolutionised writing, but it hasn’t replaced writing by humans … yet.
AI is only as good as the instructions it receives, and like an exuberant child, it needs to guided, cajoled, fact-checked and, often, corrected.
It may get some tones of voice right, but not all. It cannot reflect all you’d like to say, in the style you’d like to say it, yet.
And, whilst it may give the impression of critical thinking, it cannot advise whether what you’d like to say is what your readers want to read.
Personal interaction in writing copy still matters. Even with great AI, you need human input. And that human needs to have an understanding of your aims, your voice, your products, your customers.
Come across as a human, not a robot.
Get in Touch!
Schedule a free a initial chat to discuss what you’d like.
FAQ
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First things first, don't be nervous. Not everyone is comfortable writing. So if it’s not your thing we’re off to a good start. We'll start with a short chat to determine your needs - content, requirement type and timescale.
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I charge by the hour, the half day and full day. Longer projects may be priced with a multiple day rate.
£35 Hour
£110 Half day
£200 Full day
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As no project is too big or too small, I can only give an estimate once we’ve had an initial conversation.